Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution – turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work – turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like ours- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution – turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work – turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like ours- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.
Requirements:
8+ years of experience, including at least 4 years in a Product Marketing role in a B2C/B2B2C SaaS company.
Proven track record of developing and executing multi-channel GTM strategies that drive measurable results.
Strong stakeholder management skills with the ability to collaborate across Product, Marketing, and GTM teams.
Excellent storytelling and communication skills (native-level English proficiency, verbal and written).
Analytical mindset, with experience using data to generate insights and recommendations.
8+ years of experience, including at least 4 years in a Product Marketing role in a B2C/B2B2C SaaS company.
Proven track record of developing and executing multi-channel GTM strategies that drive measurable results.
Strong stakeholder management skills with the ability to collaborate across Product, Marketing, and GTM teams.
Excellent storytelling and communication skills (native-level English proficiency, verbal and written).
Analytical mindset, with experience using data to generate insights and recommendations.
This position is open to all candidates.
