Responsibilities
Campaign Ops (40%)
Support our Field Marketing team in executing live and virtual events, with a focus on ensuring leads are routed to the right BDRs or AEs accurately and efficiently.
Support marketers in sending email campaigns.
Collaborate with Demand Gen, Lifecycle, and Email Marketing in creating personalized nurture programs.
Support our global sales organization with executing campaigns and events.
Architect and use AI flows in Make, N8N, Zapier, and/or Workato to execute tasks and other complex solutions when required.
Platform Ops (35%)
Be the primary administrator for key marketing-owned systems, including HubSpot, Clearbit, WordPress, Confluence, etc., and of course the full suite of CHEQ products.
Define and document conventions, best practices, and processes, enabling end-users to operate independently wherever possible.
Participate in the development roadmap of operational programs like scoring, data quality, compliance, lead management, AI expansion, etc.
Insights / Data Quality Ops (25%)
Monitor and manage our HubSpot to Salesforce sync, identifying and resolving errors and issues.
Be a champion of data quality. Ensure data is clean and normalized, duplicates are minimized, leads and accounts behave with each other, and attribution data is populated consistently.
Use Salesforce, and on occasion HubSpot and/or Tableau, to create reports and dashboards to support marketers in understanding performance.
2-4 years of experience in HubSpot or Marketo executing campaigns and developing operational systems.
A strong grasp of MOPs and revenue technology in general, and familiarity with more technical concepts like APIs.
Understanding of B2B sales processes (lead routing, BDR qualification, etc.).
Knowledge of and experience with HTML/CSS for email marketing.
Strong project management skills, with the ability to manage multiple priorities, meet deadlines, and drive results.
HubSpot Marketing Software certified and/or Marketo Certified Expert (MCE) preferred.
Experience with Salesforce preferred.
Experience with Make, N8N, Zapier, and/or Workato is an asset.
Knowledge of and experience with WordPress website maintenance and upkeep, as well as Web Hosting Platform management, preferred.
