This is an exciting opportunity for someone who combines strong performance marketing expertise with a passion for data, experimentation, AI-driven innovation, and mobile app growth.
Responsibilities
Own and manage user acquisition, re-engagement, and retention campaigns across multiple advertising channels, including Meta, Google Ads, Apple Search Ads, DSPs, OEMs, and ad networks.
Monitor, analyze, and optimize campaigns to achieve and exceed growth KPIs, including installs, registrations, retention, engagement, and revenue targets.
Plan, execute, and scale innovative growth initiatives, experiments, and A/B tests to improve acquisition efficiency and user quality.
Build and maintain strategic relationships with media partners, advertising platforms, and agencies.
Provide regular performance reporting, insights, and recommendations to internal stakeholders and external partners.
Collaborate closely with Product, Content, Data, and Business Development teams to align marketing activities with product launches, sports calendars, and engagement initiatives.
Work with the creative team to continuously test new ad creatives, messaging, and formats across different markets and audiences.
Analyze user behavior, attribution data, cohort performance, and conversion funnels to identify growth opportunities.
Support expansion into new markets through competitive analysis, market research, and audience insights.
Stay updated on industry trends, privacy changes, attribution solutions, mobile measurement, and best practices across performance marketing channels.
4+ years of hands-on experience managing Google Ads campaigns, with a strong focus on PPC (Search, Display, YouTube) and App Campaigns (UAC) for mobile app growth.
2+ years of experience managing Meta Ads campaigns focused on performance marketing and user acquisition.
Strong passion for AI tools and emerging technologies, with hands-on usage of AI solutions for creative production, workflow automation, campaign optimization, research, and productivity enhancement.
Proven experience driving mobile app growth through user acquisition, re-engagement, and performance marketing initiatives.
Strong understanding of mobile marketing KPIs, including CPI, CPA, CAC, ROAS, retention, engagement, and LTV.
Highly analytical with strong problem-solving skills and exceptional attention to detail.
Experience working with mobile attribution and analytics platforms such as AppsFlyer, Firebase, Adjust, or similar tools.
Advanced proficiency in Excel and Google Sheets.
Strong communication and collaboration skills, with the ability to work cross-functionally with Product, Content, Creative, BI, and Business Development teams.
Ability to prioritize multiple projects and work effectively in a fast-paced, performance-driven environment.
Fluent English, both written and spoken.
