What you'll do:
Search campaign ownership: Full ownership of Google & Bing Search campaigns: optimization, keyword research, bid strategy, ad copy testing, localization, and finding the growth angles that others miss. You'll manage meaningful budgets and be accountable for efficiency and scale, not just activity.
Campaign data operations: Own the reporting infrastructure that the team relies on. Conversion tracking, UTM governance, dashboards, and attribution. Built and maintained in close collaboration with our Data and Marketing Ops teams. When something breaks or numbers don't add up, you're the one who finds out why and helps fix it.
Mobile app install campaigns: Manage and scale app install campaigns across Google and Meta, working with creative and product teams to drive installs and downstream activation.
AI-driven automation & scale: Leverage AI tools to automate repetitive workflows, generate insights faster, and push campaign operations beyond what's possible manually. We're looking for someone who's already using it on a day-to-day basis.
Experience: 2+ years of hands-on experience managing Google Search campaigns (SaaS is advantageous). Someone who's been in the details and knows what it takes to make campaigns perform day to day.
Global scale: Experience running large-scale campaigns across multiple geos and languages. You understand the nuances of localization, regional bidding strategies, and managing performance across diverse markets.
Technical depth: Strong command of conversion tracking, event setup, tag management, and debugging data discrepancies. Comfortable building reports and dashboards from scratch, not just reading them.
AI fluency: A working track record of using AI tools to automate tasks, build reports, or scale campaign operations. We're looking for someone who's already doing this.
Data oriented: You make decisions based on data, you know when a metric is misleading, and you can explain what's happening in a campaign clearly and honestly. Resourceful, self-directed, and wired to move when something breaks or an opportunity opens up.
