Responsibilities
Own demand generation strategy and quarterly plan aligned to revenue goals and ICP priorities (developers, DevOps, platform teams, and exec buyers).
Build and optimize multi-channel campaigns across paid search, paid social, email nurture, retargeting, webinars, partners, and product launches.
Manage funnel performance from first touch through pipeline: conversion rates, velocity, and lead quality.
Partner with Sales and RevOps to define MQL/SQL criteria, SLAs, lead routing, and closed-loop feedback.
Own campaign measurement and reporting: dashboards, attribution approach, experiment tracking, and insights.
Run a structured testing program across creative, targeting, offers, landing pages, and nurture journeys.
Collaborate with Product Marketing and Content to translate messaging into high-performing ads, landing pages, and lifecycle content.
Manage channel budgets and pacing to hit CAC and pipeline efficiency targets.
Work with agencies and vendors as needed to scale execution.
4+ years in B2B demand generation or performance marketing, ideally in SaaS or developer tools.
Proven track record of owning pipeline targets and improving funnel conversion.
Hands-on experience with paid channels (Google Ads, LinkedIn, and at least one other channel), landing pages, and email nurture.
Strong analytics skills and comfort working in CRM and marketing automation (Salesforce or HubSpot plus Marketo/Pardot/HubSpot).
Ability to work cross-functionally and build trust with Sales and RevOps.
Data-driven mindset with a clear approach to experimentation and measurement.
