We are looking for an experienced Marketing Operations Team Leader to join our Marketing team in Israel.
In this role, you will lead two functions: Marketing Operations and AI GTM Engineering – owning the full operational and AI infrastructure that powers Papayas inbound, Growth, and SDR motions.
You will manage and develop two direct reports, set the operational standards for the team, and ensure the systems, data, and AI agents the marketing org depends on are always running at their best.
In this role, you will lead two functions: Marketing Operations and AI GTM Engineering – owning the full operational and AI infrastructure that powers Papayas inbound, Growth, and SDR motions.
You will manage and develop two direct reports, set the operational standards for the team, and ensure the systems, data, and AI agents the marketing org depends on are always running at their best.
Requirements:
5+ years of hands-on experience in Marketing Operations in a B2B SaaS environment
2+ years in a leadership or management role – proven ability to develop and manage direct reports
Deep, hands-on HubSpot expertise – complex workflows, lead scoring models, cross-object data management, lifecycle stages, and automation
Solid Salesforce experience – flows, formulas, custom views, reports, dashboards, and marketing-relevant CRM operations
Strong understanding of inbound, ABX, and outbound marketing processes – funnel management, lead lifecycle, and attribution
Experience building, implementing, and scaling AI-powered marketing systems or GTM automation frameworks in production environments, including designing and owning AI-driven workflows that directly improve pipeline generation, lead quality, and conversion efficiency.
Data-driven mindset – ability to build dashboards, define benchmarks, and make decisions based on quantitative insights
Familiarity with workflow automation tools such as Zapier, Clay, or similar GTM engine platforms
Advanced Excel skills
Strong communicator and cross-functional collaborator – comfortable working with Marketing, Sales, SDR, and RevOps teams
5+ years of hands-on experience in Marketing Operations in a B2B SaaS environment
2+ years in a leadership or management role – proven ability to develop and manage direct reports
Deep, hands-on HubSpot expertise – complex workflows, lead scoring models, cross-object data management, lifecycle stages, and automation
Solid Salesforce experience – flows, formulas, custom views, reports, dashboards, and marketing-relevant CRM operations
Strong understanding of inbound, ABX, and outbound marketing processes – funnel management, lead lifecycle, and attribution
Experience building, implementing, and scaling AI-powered marketing systems or GTM automation frameworks in production environments, including designing and owning AI-driven workflows that directly improve pipeline generation, lead quality, and conversion efficiency.
Data-driven mindset – ability to build dashboards, define benchmarks, and make decisions based on quantitative insights
Familiarity with workflow automation tools such as Zapier, Clay, or similar GTM engine platforms
Advanced Excel skills
Strong communicator and cross-functional collaborator – comfortable working with Marketing, Sales, SDR, and RevOps teams
This position is open to all candidates.
