In this role, you will run and lead optimization initiatives, owning the full funnel end-to-end – from landing pages to purchase and growth – while also defining how optimization should be structured and scaled across brands.
What you'll do
Own and optimize conversion across the full funnel (landing page to purchase), driving CVR, subscription opt-ins, and expansion (upsell/cross-sell).
Close the loop between creative, audience, and performance to the funnel – match the right creative, messaging, and offers to the right audience and funnel stage.
Optimize for economics, not just conversion – balancing immediate CVR with LTV and CAC payback, and weighing acquisition against long-term retention.
Lead experimentation, moving from ad-hoc testing to repeatable, systematic learning loops.
Build reusable optimization systems that scale across all current and future brands.
Translate brand learnings into structured, AI-ready inputs that power automated variant generation and personalization.
Take ownership of CRO KPIs, analyze performance, translate insights into continuous improvements, and communicate results clearly to leadership.
Work closely with Engineering, Data, and cross-functional teams (performance, creative, lifecycle, partnerships) to align and scale growth.
Requirements
5+ years of hands-on experience in CRO and funnel optimization, with deep experience in the D2C e-commerce space.
Analytical and data-driven, with a strong grasp of unit economics and the tradeoffs between CVR and LTV.
Strategic mindset with experience building systems, not just executing playbooks.
Experience defining KPIs and driving performance against them (not just working toward predefined goals).
A systems thinker who prefers building platforms and reusable frameworks over one-off fixes, and knows how to make work compound across multiple brands.
A self-starter comfortable operating at the intersection of execution and architecture, working closely with Product, Data, Engineering, and Creative.
