The Creative & Marketing Design team is at the heart of how we show up in the world – from brand campaigns to the entire marketing asset engine. We're looking for an AI Design Lead to guide this team forward, reporting to the Head of Design. Your core mission: drive efficiency – using AI to streamline how the team works, so we produce more, faster, at a higher bar.. We're looking for someone who is first and foremost exceptional with AI, builds strategic AI-native workflows, and pairs that with a high design bar and true ownership. This is a hands-on leadership role – you lead through craft, systems, and direction rather than direct people management. It's for a designer-builder who doesn't just use AI tools – they architect the systems that make an entire team faster, sharper, and more creative.
About the role:
Own team efficiency as a primary goal: identify friction across the design workflow and re-engineer it with AI – cutting production time, automating repetitive work, and measurably increasing the team's output
Own AI strategy for design: standardize and scale Gen-AI automation across workflows, with deep hands-on work in Weavy
Lead the creative direction and day-to-day execution of the Creative & Marketing Design team – setting the quality bar, guiding the work, and driving high-craft output, in partnership with and reporting to the Head of Design
Take full end-to-end accountability for the marketing design board – weekly prioritization, task coordination across the team, and eliminating pipeline bottlenecks
Build scale infrastructure: reusable web components, templates, brand pipelines, and self-serve marketing asset libraries
Act as the strategic contact for Marketing – locking scope and timelines, owning large brand-product alignment initiatives, and staying deeply connected to marketing strategy
Drive innovation and insight: competitor design analysis, fresh industry trends, creative growth campaigns that impact ARR, and performance tracking (engagement, bounce rates, user testing) for marketing assets
About the role:
Own team efficiency as a primary goal: identify friction across the design workflow and re-engineer it with AI – cutting production time, automating repetitive work, and measurably increasing the team's output
Own AI strategy for design: standardize and scale Gen-AI automation across workflows, with deep hands-on work in Weavy
Lead the creative direction and day-to-day execution of the Creative & Marketing Design team – setting the quality bar, guiding the work, and driving high-craft output, in partnership with and reporting to the Head of Design
Take full end-to-end accountability for the marketing design board – weekly prioritization, task coordination across the team, and eliminating pipeline bottlenecks
Build scale infrastructure: reusable web components, templates, brand pipelines, and self-serve marketing asset libraries
Act as the strategic contact for Marketing – locking scope and timelines, owning large brand-product alignment initiatives, and staying deeply connected to marketing strategy
Drive innovation and insight: competitor design analysis, fresh industry trends, creative growth campaigns that impact ARR, and performance tracking (engagement, bounce rates, user testing) for marketing assets
Requirements:
8+ years of design experience, with a portfolio demonstrating exceptional visual craft across brand, marketing, and digital design
Proven, hands-on mastery of AI design tools and workflows – prompt engineering, generative pipelines, automation. Experience with Weavy is a must
A track record of driving efficiency: you've used AI to rebuild work processes and can show the impact – faster turnaround, higher output, less manual work
Proven experience leading design work in a lead or principal capacity – setting direction, coordinating team boards, and raising the bar for others through influence and craft rather than formal management
Strong systems thinking: you've built templates, component libraries, or self-service systems that scaled output without scaling headcount
Experience partnering directly with marketing teams – you understand funnels, campaign
Experience partnering directly with marketing teams – you understand funnels, campaigns, and how creative drives growth and business impact
Data fluency: comfortable tracking creative performance metrics and running user testing
Deep proficiency in Figma and the broader design toolset (motion, prototyping, print/digital production)
Strong communication skills; you articulate design and AI-strategy decisions with clarity to stakeholders at every level
Academic background in graphic design, visual communication, or a related field – or equivalent demonstrated expertise; high autonomy in a fast-paced environment.
8+ years of design experience, with a portfolio demonstrating exceptional visual craft across brand, marketing, and digital design
Proven, hands-on mastery of AI design tools and workflows – prompt engineering, generative pipelines, automation. Experience with Weavy is a must
A track record of driving efficiency: you've used AI to rebuild work processes and can show the impact – faster turnaround, higher output, less manual work
Proven experience leading design work in a lead or principal capacity – setting direction, coordinating team boards, and raising the bar for others through influence and craft rather than formal management
Strong systems thinking: you've built templates, component libraries, or self-service systems that scaled output without scaling headcount
Experience partnering directly with marketing teams – you understand funnels, campaign
Experience partnering directly with marketing teams – you understand funnels, campaigns, and how creative drives growth and business impact
Data fluency: comfortable tracking creative performance metrics and running user testing
Deep proficiency in Figma and the broader design toolset (motion, prototyping, print/digital production)
Strong communication skills; you articulate design and AI-strategy decisions with clarity to stakeholders at every level
Academic background in graphic design, visual communication, or a related field – or equivalent demonstrated expertise; high autonomy in a fast-paced environment.
This position is open to all candidates.
