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We help first-time business owners form their business, stay compliant, and grow with confidence. With AI guidance, funding support, and a risk-free start, we make success simple. Our main growth driver is performance marketing at scale. Discovery channels play the most important part of our growth, where we are able to tell our story, and the complete suit of products we have to offer our customers. Discovery has the highest spend and best LTV/CAC of all channels, making it the most strategic one for us. The Role Were looking for a Video Creator – Brand & Performance who wants to make a lot of things, intentionally. This is not a once a month we shoot a hero video job. This is a Ive got three new hooks to TEST by tomorrow job. Youll:
* Come up with concepts
* Turn them into scripts
* Shoot them (sometimes yourself or with internal talent)
* Cut a strong edit
* Iterate based on performance Most of your time will be spent on fast, scrappy, performance-driven ads for Meta, TikTok, and YouTube. On top of that, youll occasionally help craft the more polished brand pieces the things that make small business owners actually feel something about us. Youll be working closely with our Creative Director, senior video creator, and designers in a small in-house studio that ships dozens of deliverables a week. Its fun and very much not a place to dilly-dally. If youre equal parts creator, director, and doer, and youre comfortable being both behind the camera and in front of it, youll fit right in.
What youll actually be doing Ship new video ads every week- Ideate, script, and create a constant flow of short-form video concepts that are native to TikTok/Meta/YouTube and are built to stop the scroll and drive action. Own production for your ideas – Plan, shoot, and assemble first cuts from quick UGC-style pieces you shoot on a phone, to more planned setups with talent, locations, and props. Jump on camera when needed- Act, host, or play the customer when it helps the creative, and direct others (team members, UGC creators, freelancers) to get natural, convincing performances. Work on the cherry on top brand work- Create bigger, more produced brand pieces- launch films, story-driven creatives, mini-docs – from idea to shoot days to edit. Turn data into better ideas- Work with the acquisition team to understand whats performing and why. Use results to refine hooks, angles, lengths, and formats instead of guessing. Use AI as a force multiplier- Lean on AI tools for scripting, ideation, storyboards, and variations so you can move faster without sacrificing quality. Protect pace without killing quality- Balance speed with standards: you know when good enough today beats perfect next month, and when a piece needs that extra pass to really land.