We are looking for a User Acquisition Specialist to drive growth by planning, launching, and optimizing performance-driven paid media campaigns. The role involves managing large budgets, analyzing data, running experiments, and collaborating closely with creative, product, and analytics teams to continuously improve acquisition efficiency.
This is a one-man show role with real impact on the companys growth, revenue and targets. You will be in touch with all parts of digital marketing, work with top marketing tools, and learn the full digital marketing process from A to Z.
Key responsibilities
Plan, launch, and manage end-to-end paid media campaigns across Google Ads, Meta, and LinkedIn, from setup to optimization according to KPIs & Targets
Manage and optimize monthly budgets of hundred thousands ILS across multiple campaigns and platforms
Monitor daily performance, analyze results, and implement optimizations
Run A B tests on creatives, audiences, funnels, and bidding strategies
Collaborate closely with creative, product, and analytics teams to improve performance
Track and analyze key KPIs such as CPI, CPA, ROAS, retention, and LTV
Work hands on with app analytics and attribution platforms, Firebase and AppsFlyer
Build reports, insights, and clear recommendations using Excel and Google Sheets
Launch marketing campaigns via marketing automation platform (braze)
Stay up to date with performance marketing trends, tools, and platform changes.
This is a one-man show role with real impact on the companys growth, revenue and targets. You will be in touch with all parts of digital marketing, work with top marketing tools, and learn the full digital marketing process from A to Z.
Key responsibilities
Plan, launch, and manage end-to-end paid media campaigns across Google Ads, Meta, and LinkedIn, from setup to optimization according to KPIs & Targets
Manage and optimize monthly budgets of hundred thousands ILS across multiple campaigns and platforms
Monitor daily performance, analyze results, and implement optimizations
Run A B tests on creatives, audiences, funnels, and bidding strategies
Collaborate closely with creative, product, and analytics teams to improve performance
Track and analyze key KPIs such as CPI, CPA, ROAS, retention, and LTV
Work hands on with app analytics and attribution platforms, Firebase and AppsFlyer
Build reports, insights, and clear recommendations using Excel and Google Sheets
Launch marketing campaigns via marketing automation platform (braze)
Stay up to date with performance marketing trends, tools, and platform changes.
Requirements:
1+ years of hands-on experience in user acquisition, PPC, or digital performance marketing
Proven experience managing significant paid media budgets in a fast pace environment
Ability to work under pressure and prioritize tasks.
Strong performance-focused experience with Google Ads and Meta Ads, including Search, App, and Conversion-driven campaigns
Strong analytical skills and solid knowledge of Excel and Google Sheets
Strategic thinking and
Background in mobile app advertising is a strong advantage
High attention to detail, strong ownership mindset, and ability to execute independently
Strong communication skills, written and spoken both in English & Hebrew
Copywriting skills
Team player
Nice to have
Experience with TikTok Ads, Apple Search Ads, Taboola, Outbrain
Google Tag Manager Experience
Familiarity with SKAN and privacy-first mobile measurement.
1+ years of hands-on experience in user acquisition, PPC, or digital performance marketing
Proven experience managing significant paid media budgets in a fast pace environment
Ability to work under pressure and prioritize tasks.
Strong performance-focused experience with Google Ads and Meta Ads, including Search, App, and Conversion-driven campaigns
Strong analytical skills and solid knowledge of Excel and Google Sheets
Strategic thinking and
Background in mobile app advertising is a strong advantage
High attention to detail, strong ownership mindset, and ability to execute independently
Strong communication skills, written and spoken both in English & Hebrew
Copywriting skills
Team player
Nice to have
Experience with TikTok Ads, Apple Search Ads, Taboola, Outbrain
Google Tag Manager Experience
Familiarity with SKAN and privacy-first mobile measurement.
This position is open to all candidates.
