As a Senior Product Marketing Manager, collaborate with marketing and product teams to enhance presence and influence in the market. Partner with demand and growth marketers to create strategies for engaging customers through key marketing initiatives. Contribute significantly to growth by driving product adoption across diverse audiences comprehensively and on a large scale.
As a Senior Product Marketing Manager, you will be responsible for:
Creating a foundation for teams/stakeholders, understanding each product's technical capabilities, highlighting product-market fit, value drivers/product positioning.
Working closely with product teams to define the product vision for different personas, and product-led growth strategies for self-service cloud customers
Delivering high value user journeys that drive customers to greater adoption and usage across the Zero Trust security portfolio.
Driving engagement for different stages of user growth through innovative stories around our solutions.
Collaborating with Marketing, Sales/Product teams, creating awareness and demand strategies and tactics for product releases and customer stories.
Designing effective educational materials, programs, plays/campaigns that drive awareness and adoption metrics, aligning with Product Marketing leadership..
Have prior experience with product growth strategies and tactics at enterprise technology companies.
Have practical and technical knowledge of zero trust architectural approaches, SaaS applications, cloud infrastructure and cloud-native security.
Have experience contributing to product development cycle and release activities in previous roles.
Define and deliver consistent and high-value user experiences to drive usage and adoption for developers and self-service businesses
Possess extensive writing and communication skills, with ability to adapt to internal vs. external audiences effectively.
Demonstrate success in positioning network security products.
Have the ability to drive strategy and process simultaneously, developing tools or resources to improve efficiency.
Be collaborative, creative, and willing to learn from the broader team.
