What youll be doing:
Collaborate and become the liaison for mobile app product managers to fuel decision-making with marketing understanding and insights.
Craft compelling positioning and messaging frameworks that articulate the unique mobile apps value propositions, across different user segments.
Orchestrate comprehensive GTM strategies for new app features and launches, aligning cross-functional stakeholders to deliver impactful multi-channel campaigns.
Analyze market trends, competitor landscapes, and user behaviors to serve as the voice of the customer, turning deep insights into actionable recommendations for the product roadmap.
Drive adoption, retention, and growth KPIs by optimizing marketing funnels and collaborating closely with UA, ASO, and CRM teams on user acquisition and lifecycle initiatives.
Collaborate with the pricing team to define subscription tier positioning and packaging strategies that maximize revenue and user value.
Develop robust product onboarding and education experiences that bridge the gap between complex technical features and the optimal customer experience.
3+ years of product marketing experience
In-depth understanding of the mobile apps world, especially in the B2C field
Background in investing with a good understanding of why and how people invest as well as market dynamics
Can-do approach, enablement mindset, and strong collaboration skills
Analytical and quantitative/statistical skills to support data-driven decision-making. You will build your own MixPanel dashboard and reports
Strong project management, communication, and presentation skills
Self-driven, problem-solving mindset, motivated with strong interpersonal skills – you will collaborate with diverse stakeholders and must be able to navigate and drive outcomes
Ability to thrive in a team environment
Bachelors degree (B.A/B.Sc) in communication, marketing, business management, or economics from leading universities
Native-level proficiency in English
