This role sits at the intersection of Product, Tech, Business Development, Marketing, and Executive Leadership. You will own product positioning, go-to-market communications, sales enablement, customer storytelling, and strategic marketing initiatives that support awareness, adoption, and revenue growth across our platform portfolio.
Success in this role requires the ability to quickly develop a deep understanding of complex products, technologies, and industry dynamics. You will serve as a bridge between technical and commercial teams, translating platform capabilities into compelling customer value, identifying market opportunities, and helping ensure customer and industry insights influence both go-to-market strategy and product direction.
This role is based in Israel and partners closely with colleagues across North America and Europe. Success in the role requires regular collaboration during overlapping hours with the US East Coast and the ability to work effectively across multiple teams, functions, and time zones.
Were looking for someone who is strategic, proactive, resourceful, and excited to build. The right person enjoys turning complex technology into compelling customer stories, shaping how products are brought to market, and identifying new ways to increase awareness, showcase customer success, support revenue growth, and elevate the visibility and impact of our platform business.
Responsibilities:
Own product positioning, messaging, and value propositions across our platform portfolio, including video, monetization, distribution, and publisher technology solutions.
Build and maintain deep knowledge of platform capabilities, customer needs, competitive dynamics, and industry trends through ongoing research, analysis, and industry monitoring, and translate it into clear, compelling customer-facing narratives.
Create and maintain customer-facing collateral including product decks, one-sheets, solution overviews, demo materials, and sales enablement content.
Partner closely with Business Development and Sales teams to support strategic opportunities, including RFPs, RFIs, partner proposals, customer presentations, and enterprise sales efforts.
Lead go-to-market planning and communications for new products, platform enhancements, and strategic initiatives.
Develop customer success stories, thought leadership, and proof points, and amplify them with Marketing, PR, and Commercial teams through content, partnerships, events, social channels, and customer advocacy.
Act as the voice of the customer and market inside the organization by partnering with Product and Tech to channel customer and competitive feedback into the roadmap, and identify opportunities that shape future priorities.
Apply AI-native workflows, automation, and emerging tools to accelerate research, content creation, competitive intelligence, sales enablement, and operational efficiency.
5+ years of experience in related roles including Product Marketing, Solutions Marketing, B2B Marketing, Sales Enablement, or a related role supporting technology products.
Experience bringing B2B technology products to market with experience of publisher technology ecosystems, monetization platforms, audience measurement, identity solutions, or advertising technology.
Exceptional written and verbal English communication skills, with the ability to communicate effectively across technical, commercial, and executive audiences.
Proven experience creating customer-facing presentations, product messaging, sales enablement materials, thought leadership content, and marketing collateral.
