This role is ideal for someone who loves translating complex products into clear, compelling narratives and enjoys owning content end-to-end, from strategy to execution.
What youll do:
Own and execute key elements of our product marketing and GTM strategy.
Develop clear, persona-based messaging that communicates our value proposition and differentiates us in the market.
Lead product launches end-to-end, including positioning, messaging, and launch assets.
Create high-quality written content across multiple formats, including:
Website and landing page copy
Product and solution pages
Sales enablement materials (pitch decks, one-pagers, battlecards)
Product guides, blogs, and thought leadership content
Manage and continuously optimize website and support site content to ensure accuracy, consistency, and alignment with the latest messaging.
Create and script product guide videos that clearly demonstrate product capabilities and customer value.
Collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging across all touchpoints.
Support digital campaigns, events, and other GTM initiatives with strong messaging and content.
3+ years of experience in Product Marketing, Product, FinTech, or a similar role.
Strong content writing and storytelling skills, with the ability to simplify complex topics.
Proven experience with persona-based messaging and positioning.
Proven ability to leverage AI tools to enhance product marketing workflows, including content creation, video production, research, and messaging optimization.
Familiarity with HCM, Payroll, Payments, or related B2B SaaS domains- big plus
Excellent communication and collaboration skills, with the ability to work cross-functionally.
High attention to detail and quality, paired with a hands-on, execution-focused mindset.
Confidence presenting ideas, messaging, and content to internal stakeholders.
Native English.
