As a Product Marketing Manager, you will lead the development and execution of marketing strategy for External Risk Management products. You will be working closely with different teams throughout the sales cycle stages to evolve positioning, messaging, and branding of our offerings. Continuously plan, build, and execute enablement plans and sales tools to enable Sales with the knowledge and tools to successfully engage with customers and prospects.
Key Responsibilities
Understand, design and drive Go-to-Market planning and execution (name, price, messages, positioning, differentiators, benefits, collateral, tools, training, etc.) of new and existing offerings (products, solutions, services).
Creates tools (presentations, videos, data sheets, training materials) to enable sales throughout the entire sales lifecycle.
Drive campaigns (internal and external) to increase awareness and generates demand around different offerings.
Establish excellence in Sales Enablement to increase Sales engagement and content effectiveness.
Requirements:
Proven experience in Product Marketing roles in a global technology companies – Startups an advantage
Proven experience in cybersecurity, preferably in the fields of threat intelligence, exposure management, external risk or an adjacent security domain.
Proven marketing writing skills
Excellent verbal and written communication skills, including an ability to effectively present to both business and technical teams
Experience working in B2B companies
Experience working in fast pace environment
Experience in a matrix environment with the ability to influence peers without authority
B.A. / B.Sc. Degree, or equivalent work experience
Must be based in Israel with excellent English skills
Proven experience in Product Marketing roles in a global technology companies – Startups an advantage
Proven experience in cybersecurity, preferably in the fields of threat intelligence, exposure management, external risk or an adjacent security domain.
Proven marketing writing skills
Excellent verbal and written communication skills, including an ability to effectively present to both business and technical teams
Experience working in B2B companies
Experience working in fast pace environment
Experience in a matrix environment with the ability to influence peers without authority
B.A. / B.Sc. Degree, or equivalent work experience
Must be based in Israel with excellent English skills
This position is open to all candidates.
