we are looking for a Marketing Measurement and Attribution Lead
Responsibilities
Own end-to-end marketing attribution setup across web and mobile.
Build and maintain tracking plans, event schema, and conversion pipelines.
Work with Product & Development teams to implement pixel, event, and API-based tracking solutions.
Diagnose tracking issues and data discrepancies and proactively resolve them.
Define and enforce best practices around data hygiene and marketing analytics.
Work closely with Development, Marketing, Product, and BI to ensure data alignment and campaign optimization.
Responsibilities
Own end-to-end marketing attribution setup across web and mobile.
Build and maintain tracking plans, event schema, and conversion pipelines.
Work with Product & Development teams to implement pixel, event, and API-based tracking solutions.
Diagnose tracking issues and data discrepancies and proactively resolve them.
Define and enforce best practices around data hygiene and marketing analytics.
Work closely with Development, Marketing, Product, and BI to ensure data alignment and campaign optimization.
Requirements:
Experience in a technical marketing analytics or attribution role (preferably in B2C companies).
Familiarity with web and mobile tracking (UTM parameters, pixels, deep links, server-side tracking).
Hands-on expertise with attribution platforms
SQL proficiency and ability to work with large datasets.
Strong working knowledge of Google Analytics 4, GTM, Firebase, BigQuery, and Looker/Data Studio.
Experience aligning cross-functional teams across Product, Marketing, and Engineering.
Experience in a technical marketing analytics or attribution role (preferably in B2C companies).
Familiarity with web and mobile tracking (UTM parameters, pixels, deep links, server-side tracking).
Hands-on expertise with attribution platforms
SQL proficiency and ability to work with large datasets.
Strong working knowledge of Google Analytics 4, GTM, Firebase, BigQuery, and Looker/Data Studio.
Experience aligning cross-functional teams across Product, Marketing, and Engineering.
This position is open to all candidates.
