We are looking for a hands-on, performance-oriented Head of Marketing to be the focal point for all marketing activities within Drushim IL. You will be the "glue" connecting Media, PPC, and Brand, while working closely with our Sales, Data, and Product teams. This is a role for a high-energy "doer" who thinks outside the box, thrives on business goals, and knows how to push projects forward to get results.
What you will be doing:
– Lead the marketing strategy with a heavy focus on performance and meeting the business KPIs
– Ensure full synchronization between Media, PPC, and Brand to create a unified and effective marketing language
– Work closely with the Sales teams to generate high-quality leads and support revenue growth
– Deep dive into user funnels to understand behavior and find ways to improve conversion at every stage
– Partner with Product, R&D and Data teams to turn marketing ideas into live products and features
– Use data to monitor performance, optimize budgets, and identify new opportunities to grow our user base
