Responsibilities:
* Understand each client’s brand voice, audience, brand goals and KPIs.
* Develop digital assets across paid media, video, landing pages and full-funnel activity.
* Write scroll-stopping copy and scripts adapted to different platforms and formats.
* Ensure messaging clarity and consistency across touchpoints.
* Collaborate with cross-functional teams to align creative output with overall business and brand goals.
* Refine and improve copy based on professional feedback and performance insights.
* Maintain high standards of execution and attention to detail.
* 3+ years of experience as a creative copywriter in a digital agency, marketing agency, or a similar professional environment, working with leading local brands.
* Hands-on experience writing paid social ads and performance-driven digital copy.
* Strong understanding of digital platforms and campaign structures.
* Ability to clearly develop high-quality creative executions aligned with strategic direction.
* Native-level Hebrew copywriting skills are mandatory. The working environment and most creative deliverables are in Hebrew.
* Portfolio submission is mandatory.
* Familiarity with AI tools – an advantage.















