We’re looking for a strategic and hands-on Chief Marketing Officer (CMO) to lead Mami into its next chapter of growth. This role will own the company’s marketing strategy end-to-end, build a powerful consumer brand, scale growth channels, and drive meaningful demand across every touchpoint with our users and community.
This is a unique opportunity to join a fast-growing market leader and shape Mami’s marketing vision from strategy to execution. You’ll develop bold, creative, and data-driven initiatives while driving performance across brand, content, design, performance marketing, and community.
Your main focus will be building a strong and iconic B2C brand in Israel, accelerating growth, scaling our community into a powerful engine, and positioning Mami as the leading B2C brand in the Israeli market.
What You’ll Do
* Lead and Manage Mami’s Marketing team and strategy across brand, performance, content, CRM, Influencers, PR, and community.
* Own and scale the full growth funnel- user acquisition, retention, activation, engagement, and monetization
* Lead and develop internal marketing teams as well as external agencies, freelancers, and vendors.
* Plan and manage marketing budgets, with hands-on ownership of measurement, optimization, and ROI-driven decision-making.
* Conceptualize and execute creative campaigns and breakthrough brand initiatives.
* Work closely with Product, Commerce, and Community teams to create a holistic and consistent user experience.
* Analyze market trends, consumer behavior, and competitive landscape to continuously refine strategy.
* Lead product launches, seasonal campaigns, and strategic collaborations.
This is a unique opportunity to join a fast-growing market leader and shape Mami’s marketing vision from strategy to execution. You’ll develop bold, creative, and data-driven initiatives while driving performance across brand, content, design, performance marketing, and community.
Your main focus will be building a strong and iconic B2C brand in Israel, accelerating growth, scaling our community into a powerful engine, and positioning Mami as the leading B2C brand in the Israeli market.
What You’ll Do
* Lead and Manage Mami’s Marketing team and strategy across brand, performance, content, CRM, Influencers, PR, and community.
* Own and scale the full growth funnel- user acquisition, retention, activation, engagement, and monetization
* Lead and develop internal marketing teams as well as external agencies, freelancers, and vendors.
* Plan and manage marketing budgets, with hands-on ownership of measurement, optimization, and ROI-driven decision-making.
* Conceptualize and execute creative campaigns and breakthrough brand initiatives.
* Work closely with Product, Commerce, and Community teams to create a holistic and consistent user experience.
* Analyze market trends, consumer behavior, and competitive landscape to continuously refine strategy.
* Lead product launches, seasonal campaigns, and strategic collaborations.
דרישות:
* Proven experience as a VP of Marketing/CMO or a senior Head of Marketing in a leading B2C company.
* Strong track record in brand building, growth leadership, and managing large marketing budgets.
* Deep hands-on experience in performance marketing (Meta, Google, TikTok), combined with a strong understanding of Brand & Content.
* Experience with community-driven brands, influencers, UGC, and creator ecosystems – a significant advantage.
* Sharp strategic thinking combined with strong execution and hands-on leadership.
* Ability to lead teams, manage multiple stakeholders, and thrive in a fast-paced, high-growth environment.
* Highly creative, proactive, organized, and capable of driving complex cross-functional processes.
* Excellent interpersonal skills, collaborative mindset, and genuine passion for building meaningful brands and communities.
* Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field – a strong advantage.
* On-site availability with flexibility for meetings, launches, and field activities as needed.
About Mami Mami is a fast-growing B2C commerce startup built on community, trust, and authentic connection. What started as Maayan Adam’s creator-led store has become a leading consumer brand with over 300,000 active users. Now, Mami is evolving into a tech-driven platform empowering creators and communities to build their own personalized shopping experiences, redefining how people connect, create, and shop online.
* Proven experience as a VP of Marketing/CMO or a senior Head of Marketing in a leading B2C company.
* Strong track record in brand building, growth leadership, and managing large marketing budgets.
* Deep hands-on experience in performance marketing (Meta, Google, TikTok), combined with a strong understanding of Brand & Content.
* Experience with community-driven brands, influencers, UGC, and creator ecosystems – a significant advantage.
* Sharp strategic thinking combined with strong execution and hands-on leadership.
* Ability to lead teams, manage multiple stakeholders, and thrive in a fast-paced, high-growth environment.
* Highly creative, proactive, organized, and capable of driving complex cross-functional processes.
* Excellent interpersonal skills, collaborative mindset, and genuine passion for building meaningful brands and communities.
* Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field – a strong advantage.
* On-site availability with flexibility for meetings, launches, and field activities as needed.
About Mami Mami is a fast-growing B2C commerce startup built on community, trust, and authentic connection. What started as Maayan Adam’s creator-led store has become a leading consumer brand with over 300,000 active users. Now, Mami is evolving into a tech-driven platform empowering creators and communities to build their own personalized shopping experiences, redefining how people connect, create, and shop online.
תיאור המשרה אנחנו מחפשים סמנכ״ל/ית שיווק, להוביל את החברה לשלב הצמיחה הבא שלה. התפקיד כולל ניהול צוות השיווק, ואחריות מלאה על אסטרטגיית השיווק מקצה לקצה, בניית מותג צרכני חזק ועוצמתי, הרחבת ערוצי הצמיחה והנעת ביקוש משמעותי בכל נקודות המגע עם המשתמשות והקהילה שלנו. זוהי הזדמנות ייחודית להצטרף לחברה מובילה בצמיחה מהירה, ולעצב את חזון השיווק שלנו, מהאסטרטגיה ועד לביצוע בפועל. במסגרת התפקיד תוביל/י מהלכים יצירתיים פורצי דרך ומבוססות דאטה, ותניע/י ביצועים בתחומי המותג, התוכן, העיצוב, והשיווק הביצועי (פרפורמנס). הפוקוס המרכזי של התפקיד הוא בניית מותג חזק ואייקוני, הגדלת מעורבות הקהילה שלנו למנוע צמיחה משמעותי, ומיצוב החברה כמותג צרכני מוביל בשוק הישראלי.
איך ייראה היום שלך אצלנו
* הובלה וניהול של צוות השיווק ואסטרטגיית השיווק בתחומי המשרה מיועדת לנשים ולגברים כאחד.
