About the Role
This is a strategic, hands-on role where you'll partner closely with the General Manager, Product, Sales, Customer Success, and Marketing teams to translate complex retail-focused datasets into compelling narratives that resonate with enterprise retail and CPG buyers.
What youll do:
Own positioning and messaging for Retail & CPG audiences – and constantly gather competitive intelligence and customer insights to refine this
Act as the Retail & CPG marketing expert, owning the narrative and commercial success
Lead go-to-market strategy for product launches and new data capabilities to help drive both new sale and upsell opportunities
Translate data capabilities into compelling use cases and thought leadership content including insights reports, webinars, lead magnets, and customer case studies
Build and deliver sales enablement programs, including pitch decks, battlecards, messaging frameworks, competitive positioning, and training sessions.
Collaborate with Demand Generation, Field Marketing, PR, Social, Design, and GTM to execute integrated 360 campaigns that connect industry events, insights, outbound, and product launches into one unified motion.
4+ years of Product Marketing experience in a B2B / enterprise tech company
Experience marketing to Retail, Ecommerce, Consumer Goods, or adjacent industries
Exceptional storyteller with strong presentation abilities
Proven experience using AI tools like Claude
A natural collaborator who builds trust and aligns multiple stakeholders with ease
Comfortable moving fast and executing existing marketing roadmap plans
