We're looking for a seasoned User Acquisition Lead to cover a maternity leave and own our paid acquisition engine across 8+ channels. You'll step into a high-performing team of 5 and take full ownership – strategy, execution, budget, and results. If you hit the ground running and deliver, there's a real path to a permanent position once our current TL returns.
Responsibilities:
Lead and mentor a team of 5 UA specialists – set priorities, unblock, review, and grow them
Own the full paid acquisition roadmap across Google Ads, YouTube, Bing, Reddit, LinkedIn, ChatGPT Ads, Meta, and emerging channels
Define channel strategy, budget allocation, and bidding approach across the full funnel
Drive continuous A/B testing of creatives, audiences, landing pages, and bidding strategies
Build and own weekly/monthly performance reporting dashboards for stakeholders
Manage multi-million-dollar ad budgets with a focus on CAC and MQL efficiency
Partner with creative, content, SEO, and web dev teams to ensure a seamless acquisition funnel
Identify and test new acquisition channels to diversify spend and reduce dependency
Implement and oversee conversion tracking, attribution models, and Google Tag Manager setups
Monitor competitive landscape and apply insights to campaign positioning and messaging.
Responsibilities:
Lead and mentor a team of 5 UA specialists – set priorities, unblock, review, and grow them
Own the full paid acquisition roadmap across Google Ads, YouTube, Bing, Reddit, LinkedIn, ChatGPT Ads, Meta, and emerging channels
Define channel strategy, budget allocation, and bidding approach across the full funnel
Drive continuous A/B testing of creatives, audiences, landing pages, and bidding strategies
Build and own weekly/monthly performance reporting dashboards for stakeholders
Manage multi-million-dollar ad budgets with a focus on CAC and MQL efficiency
Partner with creative, content, SEO, and web dev teams to ensure a seamless acquisition funnel
Identify and test new acquisition channels to diversify spend and reduce dependency
Implement and oversee conversion tracking, attribution models, and Google Tag Manager setups
Monitor competitive landscape and apply insights to campaign positioning and messaging.
Requirements:
5+ years managing PPC campaigns across Google Ads, Meta, and YouTube [Required]
Ability to lead a team of talents – managing, coaching, and developing PPC specialists [Required]
High analytical aptitude – fluent in data, attribution, and performance interpretation [Required]
Strong interpersonal and communication skills – across teams and with stakeholders [Required]
Deep understanding of conversion tracking, GTM, and pixel implementation
Proficiency in Excel, Google Analytics 4, Looker Studio, or similar BI/reporting tools
Experience managing budgets of $500K+ per month
Nice to have:
Background in SaaS or B2B performance marketing
Familiarity with programmatic advertising and DSPs
Exposure to CRO methodologies and landing page optimization
Certifications: Google Ads, Meta Blueprint, or Microsoft Advertising
Experience with automation and scripting in Google Ads
Experience with AI-native ad placements (ChatGPT Ads, Perplexity, or similar).
5+ years managing PPC campaigns across Google Ads, Meta, and YouTube [Required]
Ability to lead a team of talents – managing, coaching, and developing PPC specialists [Required]
High analytical aptitude – fluent in data, attribution, and performance interpretation [Required]
Strong interpersonal and communication skills – across teams and with stakeholders [Required]
Deep understanding of conversion tracking, GTM, and pixel implementation
Proficiency in Excel, Google Analytics 4, Looker Studio, or similar BI/reporting tools
Experience managing budgets of $500K+ per month
Nice to have:
Background in SaaS or B2B performance marketing
Familiarity with programmatic advertising and DSPs
Exposure to CRO methodologies and landing page optimization
Certifications: Google Ads, Meta Blueprint, or Microsoft Advertising
Experience with automation and scripting in Google Ads
Experience with AI-native ad placements (ChatGPT Ads, Perplexity, or similar).
This position is open to all candidates.
