Responsibilities:
Lead and mentor a team of 5 UA specialists – set priorities, unblock, review, and grow them.
Own the full paid acquisition roadmap across Google Ads, YouTube, Bing, Reddit, LinkedIn, ChatGPT Ads, Meta, and emerging channels.
Define channel strategy, budget allocation, and bidding approach across the full funnel.
Drive continuous A/B testing of creatives, audiences, landing pages, and bidding strategies.
Build and own weekly/monthly performance reporting dashboards for stakeholders.
Manage multi-million-dollar ad budgets with a focus on CAC and MQL efficiency.
Partner with creative, content, SEO, and web dev teams to ensure a seamless acquisition funnel.
Identify and test new acquisition channels to diversify spend and reduce dependency.
Implement and oversee conversion tracking, attribution models, and Google Tag Manager setups.
Monitor competitive landscape and apply insights to campaign positioning and messaging.
Requirements:
5+ years managing PPC campaigns across Google Ads, Meta, and YouTube [Required].
Ability to lead a team of talents – managing, coaching, and developing PPC specialists [Required].
High analytical aptitude – fluent in data, attribution, and performance interpretation [Required].
Strong interpersonal and communication skills – across teams and with stakeholders [Required].
Deep understanding of conversion tracking, GTM, and pixel implementation.
Proficiency in Excel, Google Analytics 4, Looker Studio, or similar BI/reporting tools.
Experience managing budgets of $500K+ per month.
Nice to have:
Background in SaaS or B2B performance marketing.
Familiarity with programmatic advertising and DSPs.
Exposure to CRO methodologies and landing page optimization.
Certifications: Google Ads, Meta Blueprint, or Microsoft Advertising.
Experience with automation and scripting in Google Ads.
Experience with AI-native ad placements (ChatGPT Ads, Perplexity, or similar).
