Take this from concept to a category-defining business. Zero to outcomes. You will:
Live in the market until you understand it better than anyone in our company.
Define the strategy, the wedge, the offering, the pricing, and the brand.
Build the early product and the early GTM in parallel.
Land the first paying customers yourself.
Build the team you need to scale once we have signal.
Think of it as founding a startup with us as your first investor, your distribution advantage, and your operational backbone, rather than as a corporate initiative.
What you'll own end to end:
Market. Talk to 50+ AI Implementers in your first 90 days. Map the segments (technical builders vs business strategists, project-based vs retainer, generalist vs vertical specialists). Map the communities, the influencers. Decide which segment we go after first and why.
Strategy. Build the business case, the product thesis and the GTM foundations. What's the offering? What's the wedge? What's the pricing model? What does the unit economics look like at scale? What are the four to five things we have to be opinionated about, and what are we deliberately not doing?
GTM. Design the acquisition motion from scratch. Community, content, partnerships, paid, sales-led, product-led, some combination. Test cheap, kill what doesn't work, double down on what does. Treat GTM as foundational, not as something we figure out after product is built.
Product. Partner with engineering and design to ship the first version. You won't build it alone, but you'll set the bar for what it is, what it isn't, and what good looks like. Customers. Land the first 10 paying customers personally. Get on the calls. Read every email. Watch every demo. Be the most informed person on what's working and what isn't.
Who we're looking for:
You've probably done one of the following:
Founded a company that got to product-market fit, with a meaningful exit or a clear track record of building something from nothing.
Been an early product or GM leader at a high-growth B2SMB or prosumer startup, owned a business unit end to end, and shipped real outcomes.
Run a consulting/services practice in the AI or automation space and felt the gap firsthand.
What matters more than the resume:
You think in markets, not just products. You ask "who's the customer, what do they pay for, why us" before "what should we build".
You're fluent in modern AI tooling. Not as a researcher, as a builder. You have opinions about Claude vs other models, about agent architectures, about where the puck is going.
You can write the strategy and ship the landing page in the same week.
You're operationally rigorous. You instrument what you build. You make decisions with data when it exists and with judgment when it doesn't.
You love rolling up your sleves and do the work (vs write the brief). The first 50 customer calls. The first landing pages. The first prototypes. The first pricing experiment…
You think simply. You ask "what's the chance this matters? 20%? 10%?" before adding complexity.
