We're looking for a Demand Generation Manager to own and scale our paid social engine across LinkedIn and Meta. This is not a campaign manager role – not even close. The right person will architect how we run paid social and how it plugs into the broader digital ecosystem leads in.
You'll lead strategy and execution end-to-end – from campaign structure, messaging, and creatives, to the AI-powered systems behind them – turning paid social into an efficient pipeline engine. This role is ideal for B2B marketers who think like builders – equal parts performance marketer, AI orchestrator, and creative strategist – thriving independently in a fast-paced, pipeline-focused environment selling to enterprise audiences.
What You'll Do
Own paid social end-to-end (LinkedIn & Meta) – planning, execution, creatives, messaging, optimization, and scaling against aggressive pipeline KPIs across multiple regions and languages.
Know your audience so deeply it's almost weird. Partner with content, creative, product marketing, localization, analytics, and sales to build ads and funnels that make enterprise buyers think "this brand gets exactly what I'm dealing with."
Build the operating system behind the campaigns – design automated workflows and AI-powered processes that handle 80% of the operational work, so your focus stays on the 20% that actually matters. Combine LLMs, no-code platforms, and ad platform APIs into workflows that compound team output.
Turn granular activity into a unified strategy – combine multiple geos, verticals, pains, and solutions into a scalable plan, built around how our sales team qualifies and sells – not next to it.
Run experimentation with rigor – structured tests across audiences, creatives, messaging, and funnels. Know the difference between what worked and what looked like it worked.
Live in the data – cut through the noise to find the metrics that actually drive pipeline, and build the attribution view that powers confident, real-time decisions.
Harness multiple teams to build a paid social engine that drives efficient, predictable pipeline growth – not just clicks or MQLs – and communicate insights clearly to global stakeholders, including senior leadership.
You'll lead strategy and execution end-to-end – from campaign structure, messaging, and creatives, to the AI-powered systems behind them – turning paid social into an efficient pipeline engine. This role is ideal for B2B marketers who think like builders – equal parts performance marketer, AI orchestrator, and creative strategist – thriving independently in a fast-paced, pipeline-focused environment selling to enterprise audiences.
What You'll Do
Own paid social end-to-end (LinkedIn & Meta) – planning, execution, creatives, messaging, optimization, and scaling against aggressive pipeline KPIs across multiple regions and languages.
Know your audience so deeply it's almost weird. Partner with content, creative, product marketing, localization, analytics, and sales to build ads and funnels that make enterprise buyers think "this brand gets exactly what I'm dealing with."
Build the operating system behind the campaigns – design automated workflows and AI-powered processes that handle 80% of the operational work, so your focus stays on the 20% that actually matters. Combine LLMs, no-code platforms, and ad platform APIs into workflows that compound team output.
Turn granular activity into a unified strategy – combine multiple geos, verticals, pains, and solutions into a scalable plan, built around how our sales team qualifies and sells – not next to it.
Run experimentation with rigor – structured tests across audiences, creatives, messaging, and funnels. Know the difference between what worked and what looked like it worked.
Live in the data – cut through the noise to find the metrics that actually drive pipeline, and build the attribution view that powers confident, real-time decisions.
Harness multiple teams to build a paid social engine that drives efficient, predictable pipeline growth – not just clicks or MQLs – and communicate insights clearly to global stakeholders, including senior leadership.
Requirements:
4+ years of hands-on performance marketing experience managing paid social on LinkedIn and Meta, preferably in B2B SaaS selling to enterprise audiences.
Creative obsession – you think about audience pain points, language, and context constantly, and love driving creative direction (not just briefing it).
AI-first operating model – you can point to specific workflows, automations, or agentic processes you've built (not just tools you've used). In your interview, you'll be asked to walk us through one. You treat AI as infrastructure, not as a productivity tip.
Deep B2B intuition – you understand how enterprise sales actually works, how marketing and sales fit together, and what separates a pipeline-generating campaign from a click-generating one.
Exceptional analytical rigor – proven ability to make data-driven decisions based on statistically significant results, with the discipline to know when the data isn't telling you what you want.
Connected to pipeline and revenue – you measure impact in opportunities and closed business, not clicks and leads.
Methodical builder – able to design and maintain a scalable demand gen engine across AppsFlyer's global segments, regions, and verticals, with tailored messaging and funnels for each.
Self-starter with extreme ownership – you independently identify what needs doing and execute without constant guidance.
Fluent, professional English with strong written communication skills.
4+ years of hands-on performance marketing experience managing paid social on LinkedIn and Meta, preferably in B2B SaaS selling to enterprise audiences.
Creative obsession – you think about audience pain points, language, and context constantly, and love driving creative direction (not just briefing it).
AI-first operating model – you can point to specific workflows, automations, or agentic processes you've built (not just tools you've used). In your interview, you'll be asked to walk us through one. You treat AI as infrastructure, not as a productivity tip.
Deep B2B intuition – you understand how enterprise sales actually works, how marketing and sales fit together, and what separates a pipeline-generating campaign from a click-generating one.
Exceptional analytical rigor – proven ability to make data-driven decisions based on statistically significant results, with the discipline to know when the data isn't telling you what you want.
Connected to pipeline and revenue – you measure impact in opportunities and closed business, not clicks and leads.
Methodical builder – able to design and maintain a scalable demand gen engine across AppsFlyer's global segments, regions, and verticals, with tailored messaging and funnels for each.
Self-starter with extreme ownership – you independently identify what needs doing and execute without constant guidance.
Fluent, professional English with strong written communication skills.
This position is open to all candidates.
