Key Responsibilities
Lead company messaging across brand, product, and campaigns, ensuring consistency across all touchpoints.
Own end-to-end content creation across website and print materials – including webpages, blogs, eBooks, case studies, videos, brochures, and one-pagers.
Manage PR and content distribution to strengthen brand visibility and thought leadership.
Co-plan and co-execute marketing initiatives, including virtual and in-person events, to drive awareness and pipeline.
Create campaign assets (including ads and emails) aligned with business goals.
Manage LinkedIn (B2B) and support additional B2C channels.
Use data and insights to measure and optimize content and campaign performance.
Collaborate cross-functionally with product, sales, and external partners/agencies.
4+ years of experience in marketing communications, content, and brand roles (B2B SaaS or healthcare – advantage).
Exceptional English writing and editing skills (MUST).
Familiarity with the U.S. healthcare ecosystem, including larger provider and payer audiences – advantage.
Proven ability to own content strategy and execution across multiple channels.
Experience in digital marketing and campaign execution (organic and paid).
Strong storytelling skills with ability to simplify complex ideas.
Experience managing LinkedIn and B2B content distribution.
Familiarity with AI tools for content creation and optimization.
Data-driven mindset with experience using analytics to improve performance.
Agile mindset with ability to adapt quickly in a fast-paced, evolving environment.
Strong collaboration skills and experience working with cross-functional teams and vendors.
