לוח אפשרויות קריירה - הדרך החכמה להייטק

You will work closely with Product, Marketing, Sales, and Customer Success to bring new features to market, sharpen messaging, and produce high-quality product content that drives demand and supports adoption. This is an execution-heavy role for someone who moves fast, stays organized, and sweats the details.

What youll do:
Product messaging: Drive and maintain core messaging and value propositions across key features and use cases. Partner with Product and Marketing to ensure consistent narratives across channels.

Manage product launches: Execute go-to-market plans for new feature releases, working directly within the Product organization to align marketing motions with development cycles.

Content Development: Create technical marketing assets and blogs, white papers, and solutions content that educate practitioners and explain complex features clearly.

Website & Digital Presence: continuously update and optimize the website messaging to reflect new product capabilities and ensure clear communication of value to inbound visitors.

Market and competitive research: Monitor the market and competitors, identify differentiation, and translate insights into messaging and practical materials (e.g., comparisons, lightweight battlecards).

Measure Performance: Report on the effectiveness of product content and messaging, tracking top-of-funnel metrics and engagement with product materials.

Cross-functional execution: Coordinate timelines and stakeholders across Product, Design, Growth/Demand Gen, Sales/RevOps, and CS to deliver high-quality outputs on time.