As a User Acquisition Specialist, you will have the opportunity to grow the company's presence in all key performance marketing channels as well as establish new ones. You will be responsible for the entire performance marketing process, including strategy, creatives, budget planning, optimization and reporting. You will also work across multiple products.
Role and Responsibilities
Execute, manage and optimize large-scale campaigns over a variety of online advertising platforms (Google Ads, Meta, Bing, TikTok, ASA, Twitter, Linkedin)
Provide regular reports on campaign performance and communicate key findings to the relevant team members
Constantly work on conversion rate improvement through A/B testing of ad copy and creative
Grow new marketing channels – Taboola/Outbrain, Pinterest, Twiter, media buying platforms, as well as any other relevant channels
Work closely with in-house designers and external agencies to build effective creatives for various marketing channels
Manage and monitor marketing budgets within an ROI/CAC-driven marketing strategy for both B2C & B2B segments
Requirements:
+2 years of experience managing large-scale PPC campaigns ($200K and up)
Exceptional analytical and quantitative skills
Strong Excel skills (SQL knowledge – an advantage)
Ability to multitask and prioritize a wide range of competing tasks in a dynamic environment, and meet deadlines
Working knowledge of today's best practices in performance marketing
Solid knowledge of website analytics tools (Hotjar, Google Analytics, and Tag Manager – an advantage)
Fluent English – verbal and written
+2 years of experience managing large-scale PPC campaigns ($200K and up)
Exceptional analytical and quantitative skills
Strong Excel skills (SQL knowledge – an advantage)
Ability to multitask and prioritize a wide range of competing tasks in a dynamic environment, and meet deadlines
Working knowledge of today's best practices in performance marketing
Solid knowledge of website analytics tools (Hotjar, Google Analytics, and Tag Manager – an advantage)
Fluent English – verbal and written
This position is open to all candidates.
