A leading global technological company is seeking a highly skilled and motivated Global Lifecycle Marketing Sr. Manager to join our global digital marketing team. As Lifecycle Marketing Manager, you will be responsible for planning, executing, and optimizing various Lifecycle Marketing campaigns across different platforms. Your expertise in email marketing, marketing automation, segmentation, and digital content advertising will be crucial in driving lead nurturing and customer retention and maximizing ROI and CLTV.
The ideal candidate will have a keen eye for analytics, great team player and leader, exceptional management and communication skills, and a passion for staying ahead of industry trends.
Essential Duties and Responsibilities include the following (Other duties may be assigned):
• Develop, operationalize, and optimize a comprehensive lifecycle marketing strategy, including automated campaigns, lead nurturing, segmentation, and scoring, in collaboration with cross-functional teams
• Audit and enhance email performance using data-driven insights, such as A/B testing and quality assurance
• Conduct research and analyze metrics to uncover untapped audiences, segmentation opportunities, and gaps in the customer experience
• Oversee Lifecycle Marketing tech and work together with IT to ensure smooth operation and high deliverability.
• Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
• Conduct A/B tests to optimize ad performance and enhance overall campaign effectiveness.
• Take part in the Digital Marketing Leadership forum. Work in full collaboration and transparency with the rest of the leaders and team to reach common goals.
• Collaborate with cross-functional teams, including creative and content teams, paid media, website, and data, to align Lifecycle Marketing efforts with overall marketing strategies.
• Keep track of KPIs and regularly report on campaign performance to stakeholders.
• Stay updated with industry trends and best practices in Lifecycle Marketing to ensure a competitive edge.
