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The opportunity
The Senior Director, Marketing – New Product Planning and Legacy Portfolio will be a critical leadership role within US Innovative Medicines (IM) Marketing team.  The role is responsible for leading marketing’s collaboration with business development and incubating pre-commercialization planning activities for new products, including financial forecasting.  The role is also responsible for life cycle management and driving P&L performance of the legacy brands portfolio.
How you’ll spend your day
Act as a key liaison with Global Portfolio and Business Development (BD) teams to evaluate and validate market-related assumptions, including market share, market size, gross-to-net percentage, marketing and promotional efforts, sales force costs, and contract terms.
Review and analyze financial evaluations of potential initiatives, including Net Present Value (NPV), Return on Investment (ROI), and pay-back period.
Drive pre-commercialization activities and create preliminary brand plans for assets in the R&D and/or BD pipeline.
Gather and coordinate input from other teams (e.g., Market Access, Patient Services, Medical Affairs) necessary to inform pipeline and business development decisions.
Assist in the financial modeling and development of ROI and marketing strategies for upcoming product launches, including pre-launch planning.
Drives overall performance, the P&L, and lifecycle management for a portfolio of legacy brands, including working closely with Marketing, Sales, Market Access, Patient Services, and Operations & Analytics teams to develop key programs and initiatives.
Support the divestment, bundling, or discontinuation of legacy brands by providing financial justifications and working closely with global Business Development and Alliance Management teams to ensure accelerated execution.
Collaborate with procurement and brand teams to identify and leverage synergies for cost efficiencies.
Identify and collaborate with cross-functional teams to achieve key above brand initiatives and goals.
Monitor the latest marketing trends in the broader biotech/pharma industry and ensure marketing processes are aligned with industry best practices.
Employ knowledge of compliance, regulatory, and legal policies for reimbursement, product coverage across channels and payers, and HCP engagements.
Develop and implement an investment decision-making framework to optimize spending and cost-effectiveness.
Responsible for hiring, developing, leading, and coaching team members within organization.
Create and maintain a culture of high-performance with integrity and compliance.