The opportunity
The Global Launch Readiness Team is responsible for building successful global launches of Teva’s Phase 3 and select priority late Phase 2 assets. This team will focus on defining global brand identities, building brand strategies, collaborating with corporate partners, partnering with regional leadership, and driving Go-to-Market planning (including branding, segmentation, messaging, positioning, creative campaign development and regional alignment/coordination).
The Senior Director, Global Launch Readiness Immunology will be responsible for taking one or more of Teva’s key development program(s)from Phase 2 to market. One critical Teva asset, in the gastroenterology space, is part of a joint development and commercialization program with an outside partner. The Senior Director will be the Teva commercial point person to this corporate partner and will jointly act as the owner and commercial leader of this priority pipeline asset. This is a highly collaborative position, requiring a matrix leadership role with Teva’s partner as well as a leadership position within internal cross-functional and cross-regional teams to develop the product and bring it to market.
Location: This is a hybrid role based out of our Parsippany, NJ office
How you’ll spend your day
Leadership & Collaboration with External Partners. This role will work collaboratively with the joint development/commercialization partner to develop and bring this asset to market. This may include representation on key joint committees.
Leadership & Collaboration with R&D Development: This position will play a key leadership role in the Core Team that is responsible for developing this program.
Indication Selection and Sequencing. This includes indication selection, sequencing and overall Lifecycle Management.
Product Development and Target Product Profile (TPP). Building and defending Target Product Profiles (TPPs) is the basis of input into the Clinical Development Plan, and it requires collaboration with clinical, regulatory, medical, CMC and Global Insights.
Global Brand Strategy & Development. This includes brand elements such as naming, logo, colors, and development of the brand book.
Global Brand Planning. Each late-stage program will require a strategic, executable Global Brand Plan. This includes brand shaping such as segmentation, product messaging, positioning, and strategy.
Leadership of Global Brand Team(s). This role will be responsible for leading matrixed cross-functional and cross-regional brand team(s) to drive launch strategy.
Agency On Boarding and Strategic Direction. This includes selection of Agency of Record (AOR) and leading the strategic direction of AOR
Messaging & Positioning. Lead AOR and global market research to determine optimal approach to messaging and positioning.
Global promotional campaign. In conjunction with AOR and Global Brand Team, build global promotional campaign to be delivered to regions.
Market, Patient, Competitive, and Reimbursement Landscape Expertise. This role requires robust patient, market, competitive, and reimbursement understanding to inform brand strategy, business case analysis, and Go-to-Market launch plan. Collaboration with the Global Insights & Analytics team is essential to mastering the commercial landscape, including competition, patient journeys, unmet needs, and reimbursement.
Collaboration with Regional & Cross-Functional Leadership, including partnership with R&D, Medical, Regulatory, Global Insights & Analytics, and coordination with regions to ensure the brand’s global vision is executed consistently around the world.
Regional/Country Sequencing. Prioritize key regions/countries and determine launch sequencing.
Market Access/Reimbursement. Build a global approach to pricing and reimbursement, including guidance to the regions to ensure alignment with brand global strategy. Build reimbursement framework and global value proposition. Inform pricing guidance.
Budgeting and Planning. Build and manage planning budget(s) to execute key strategies.
Manage Strategic External Partnerships. Lead marketing components of external collaborations
Manage annual business planning processes including Brand Planning, Long Range Planning, Portfolio Review, and Annual Operating Planning.
