About the Role:
Serve as a primary storyteller for across social channels by building a deep understanding of our mission, products, culture, and values to create captivating content
Develop and execute strategies across all social media platforms, with a main focus on Instagram and TikTok, as well as Facebook and YouTube
Ideate, produce, and manage the creation of a range of content for social channels with the help of our in-house design and video teams
Create and implement a comprehensive organic social content and campaign strategy that aligns with both company and marketing-specific goals
Oversee and maintain a social content calendar, ensuring timely production and delivery across existing channels
Establish strong partnerships across marketing, partnerships, and product teams to identify potential content creation opportunities
Align social strategy with the overall marketing calendar and objectives, including brand awareness, customer acquisition/member retention, and engagement/conversions
Execute the day-to-day management and maintenance of all social media channels, including posting scheduled content and maintaining a relevant highlights section
Build out weekly, monthly, and quarterly performance reports and ad-hoc social listening reports to continuously offer insights and improvement methods
Manage and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner
2+ years of experience managing social media marketing channels and content creation, preferably in a B2C environment
In-depth working knowledge of social media strategy for TikTok, Instagram, Facebook, Twitter, Linkedin as well as other emerging platforms
Experience in creating and monitoring social media metrics, tracking performance, and providing regular reports to identify insights
A mix of left and right brain; strategic thinker with a creative application
Excellent command of the English language, both written and verbal
Experience with both awareness and acquisition campaigns
Comfortable owning day-to-day execution and engaging with our customers and partners
Experience maintaining and growing social audiences across multiple platforms.
Creative and strategic thinker with high attention to detail, process and management skills
