Develop and implement an SEO roadmap to plan and execute strategies aimed at improving search engine visibility to drive organic growth across existing product categories.
Track and analyze product performance by defining and monitoring key performance indicators such as conversion rate, click-through rate, engagement rate, bounce rate, and rankings to assess success and identify areas for improvement.
Resolve SEO issues by conducting audits to identify technical challenges and collaborate with developers to implement solutions.
Align SEO efforts with clear business objectives and broader marketing strategies.
What You Need to Bring to the Table:
Minimum of 3 years of hands-on experience in SEO strategy and implementation, with demonstrated results in organic growth.
Strong understanding of technical SEO and proficiency in tools like Umbraco, WordPress, SEMrush, Ahrefs, Screaming Frog, and GA4.
Expert-level written and verbal communication skills in English.
Excellence in data analysis and strategic problem-solving.
Experience in B2C SaaS or EdTech companies.
Preferred Qualifications:
Familiarity with SEO for AI platforms, including chatbots, AI snippets, and voice search.
