Responsibilities:
Content Creation: Develop compelling product marketing content that clearly communicates our value proposition and supports an efficient customer journey from onboarding to upskilling and growth.
Marketing Collateral Development: Create marketing materials that enable the sales team, including value propositions, SWOT analysis, objection handling guides, and battle cards.
Product Launches: Oversee product launches, feature releases, and ensure effective product positioning in the market.
Sales Enablement: Provide ongoing support to account teams throughout the sales lifecycle for all marketing-related elements.
Customer-Facing Activities: Plan and execute customer-facing activities, enablement plans, and sales tools.
Bachelors degree in Marketing, Business, or a related field.
5+ years of experience in product marketing, preferably in a B2B SaaS environment.
Strong verbal, written, and presentation skills.
Proven ability to translate technical product capabilities into simple, compelling messages.
Experience in conducting market research and customer segmentation.
Expertise in content creation and sales enablement.
Strong collaboration skills and the ability to work cross-functionally with product management, sales, and marketing teams.
Analytical mindset with the ability to track and measure marketing metrics.
