You are someone who wants to put your best ideas to work. And you want your work to have meaning.
Not Your Typical Senior Product Marketing Manager Role
The Senior Product Marketing Manager will define and drive go-to-market product strategy, bringing tech-driven and best-in-class legal intelligence insight into the legal market. This role is the glue that binds our product strategy to activities that accelerate profitable growth and client satisfaction. You will collaborate with Product, R&D , Data, Sales, and Litigation Success to develop compelling messaging and positioning, marketing campaigns, first-of-its-kind products, and actionable insights.
The ideal candidate has 7+ years of experience building winning product marketing strategies at consumer technology, software, or direct-to-consumer companies. This position reports to the Head of Marketing, and has a seat at the table informing company-wide strategy.
Responsibilities
Lead the product marketing strategy by creating compelling and differentiating product messaging and positioning, and working with cross-functional teams to deliver the best BizDev legal experience possible.
Champion the voice of the customer to build a client-centric product roadmap and ensure we continue to improve client satisfaction and retention.
Lead rapid data-driven iterations to pilot and scale digital-first features, campaigns, and experiences.
Partner with Product, R&D, Data, Sales, and Litigation Support to develop client feedback mechanisms, enhance product offerings, and incorporate insights into sales, product, and marketing strategies.
Track the performance of product marketing activities on growth, engagement, and retention.
Own our monitoring of our competitive landscape, client, and marketplace needs.
Develop strongly differentiated product positioning and messaging to drive product leadership.
Drive product launch and develop go-to-market plans, manage development of sales enablement tools and training for field sales force and reseller partners.
Develop the sales tools (PPTs, feature briefs, case studies, white papers, product brochures) to support the sales process of the companys solutions and drive clarity and consistency of message.
Develop thought-leadership materials designed to accelerate our business momentum and better engage customers.
Evangelize our solutions portfolio to our customers through events, webinars and other external communications channels.
Present our products and solutions in formal and informal settings.
Stay abreast of marketing trends and technologies that can enhance the marketing teams efforts.
Self-starter and proactive marketer with 7+ years of building winning product marketing strategies.
Proven track record of successfully launching and scaling products.
Strong past product marketing experience, preferably in U.S.-based consumer-facing digital products, SaaS, or marketplaces.
Exhibits a pragmatic startup mentality with a strong bias for short cycle execution, trial and error, and tactical decisiveness.
Proficiency in conducting market research and translating insights into actionable product marketing strategies.
Ability to use data and analytics to inform marketing decisions and measure the effectiveness of marketing initiatives.