Build a deep understanding of our customers and their use cases, value proposition, the market, and the competition to help drive customer engagement.
Create feature positioning, messaging and marketing strategy (based on market factbase and data analysis) to produce content that communicates the value in our customers language.
Identify marketing strategies to activate, onboard, educate, engage, up-sell, and retain customers.
Work closely with a cross-functional team of product managers, analysts, marketers, business managers, and salespeople to launch features globally.
Partner with Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education
Work with our Product Education team to create relevant content that successfully educates customers how to onboard and get value from the product.
Think creatively and analyze data to strategically direct next steps and continually improve performance through optimized messaging and targeting.
At least 5+ years of experience in product marketing from a B2B SaaS company
Captivating storytelling, superb communication and presentation skills
Able to work independently and autonomously, focusing on key outcomes amidst competing priorities
Team player, strong at facilitating alignment and building relationships across an organization
Analytical thinker, excellent problem solving, planning and execution skills
Motivated and hard working
Ability to be flexible and adapt to change
