How you’ll spend your day
1. Strategic Market Analysis: Dive deep into the market performance of OTC brands. Stay ahead by monitoring competitive activities, executing regular pricing analysis, and preparing insightful performance reports.
2. Brand Development: Craft and present compelling OTC brand plans to the management team, showcasing your strategic prowess and market insights.
3. Demand Forecasting: Collaborate with analysts and the sales team to forecast demand for OTC brands. Your keen insights will be vital in anticipating market trends.
4. Budget Management: Develop and oversee the budget plan for OTC brands based on the marketing strategy. Keep a tight rein on expenses, producing periodic reports to ensure financial goals are met.
5. Targeted Marketing Activities: Plan and execute dynamic marketing campaigns tailored to various audiences, including Pharmacists, Pharmacy Chain managers, consumers, and Healthcare Professionals (HCPs).
6. Promotional Programs: Innovate and implement promotional programs across diverse audiences, creating impactful materials and supporting data. Ensure everything aligns seamlessly with the approved budget.
7. New Product Launches: Drive the planning and execution of new product launches, working closely with key departments such as Key Account Development, Operations, and Business Development.
8. Distribution Excellence: Maintain control over distribution levels (ND, WD) in line with the established distribution model.
9. Cross-Functional Collaboration: Foster excellent collaboration with other departments, ensuring a cohesive and synergistic approach to achieve common goals.
Your experience and qualifications
Higher education
3-5 years’ overall experience in marketing of multinational FMCG and/or Pharmaceutical company
Excellent analytical skills, ability to work with a big amount of data
Good time-management skills and multitasking
Great interpersonal and team working skills
Excellent influencing skills with a ‘make it happen’ attitude
Perfect knowledge of MS office (Power point, Excel)
English proficiency
מלאה
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