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The Marketing team seeks a Senior Marketing Operations Manager to own the MarTech stack, develop and drive processes, analytics, and insights. This role reports directly to the CMO and works across go-to-market teams to ensure we meet our marketing and overall revenue objectives. The ideal candidate has exceptional analytical, communication, and technical skills and should possess a natural curiosity for how the business operates.
Responsibilities include:
Technology management:
Own technology roadmap, build and refine the marketing tech stack and data integrations
Capture requirements and onboard new go-to-market tools
Partner with Revenue Operations to optimize go-to-market processes, lead routing, data enrichment, and more.
Oversee websites technology integrations
Research and suggest new tools and solutions to better manage data collection and operations
Operations:
Partner cross-functionally with Revenue Operations, Sales and Marketing teams to prioritize technology and reporting needs
Partner with Marketing team to develop campaign, data and reporting processes
Train and educate the marketing and sales teams on marketing tools and data
Monitor and communicate with sales team to optimize marketing-driven prospecting
Create scalable processes, particularly for campaign develop and governance, including SFDC campaign setup, managing UTMs, forms, email templates and data field mappings
Reporting and analysis:
Partner with executives to develop reports / dashboards and analyze findings
Leverage Salesforce dashboards to communicate progress against department goals
Implement, manage and deliver marketing attribution reporting and insights
Develop consistent reporting cadences for campaigns and quarterly results
Oversee Google Analytics reporting.