Responsibilities
Leadership in Analytics: Lead the integration of analytical methodologies within the user acquisition, influencer marketing, creative, and brand teams.
Data Analysis & Insights: Analyze marketing data from various channels to identify trends, patterns, and opportunities for optimization.
Campaign Performance: Monitor and evaluate the performance of marketing campaigns, providing insights and recommendations for improvement.
Reporting: Develop and maintain dashboards and regular reports to communicate key metrics and performance indicators to stakeholders.
Collaboration: Work with cross-functional teams including product, development, and to align marketing strategies with business objectives.
Experience: Minimum of 5 years of experience in marketing analytics, preferably within the mobile gaming industry.
Technical Skills: Proficiency in Snowflake, Tableau, SQL, Excel, and other data visualization tools.
Analytical Skills: Strong quantitative and analytical skills with the ability to translate data into actionable insights.
Communication Skills: Excellent verbal and written communication skills with the ability to present complex data in a clear and concise manner.
Attention to Detail: High level of accuracy and attention to detail.
Problem-Solving: Strong problem-solving skills and a proactive approach to identifying and addressing challenges.
Team Player: Ability to work effectively in a collaborative team environment.
Preferred Qualifications
Experience with mobile gaming user acquisition and retention strategies.
Knowledge of mobile app analytics platforms such as App Annie, Adjust, or similar.
Familiarity with programmatic advertising and ad tech platforms.
