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The opportunity
The Senior Director, Marketing – AJOVY is responsible for creating and driving marketing strategy for the AJOVY brand.  Specific areas of strategic responsibility and focus include all strategic development, tactical planning and execution of health care provider (HCP) promotion, including market research and messaging.  This role is also responsible for management of the AJOVY brand team, driving overall brand performance in close collaboration with cross-functional partners, and ownership of the brand P&L.
How you’ll spend your day
Partner with the US Innovative Medicines (IM) Leadership Team to drive overall brand performance and P&L, including working closely with Marketing, Sales, Market Access, Patient Services, and Operations & Analytics teams to develop key programs and initiatives.
Drive brand strategy development, tactical planning and execution of AJOVY marketing initiatives in alignment with the overarching IM marketing strategy.
Own financial management for the brand, including forecasting, budget management, management of agency spend, and setting up measurement of results. 
Create core HCP messaging and creative in partnership with agency of record and media agencies while ensuring alignment with brand strategy.
Lead HCP promotion, market research, messaging, and targeting strategy.
Analyze market data and information to help inform tactical and strategic decision making.
Monitor the latest marketing trends in the broader biotech/pharma industry and ensure marketing processes are aligned with industry best practices.
Well-versed in compliance, regulatory, and legal policies for reimbursement, product coverage across channels and payers, and HCP engagements.
Responsible for hiring, developing, leading, and coaching team members within organization.
Create and maintain a culture of high-performance with integrity and compliance.