Role Overview
The Sales Team Lead is responsible for developing, coaching, and leading the BDR and Account Executives to excellence. This is a true sales leadership role focused on:
Coaching and upskilling salespeople
Improving conversion rates across the funnel
Ensuring consistent adherence to sales motion and narrative
Driving high-quality discovery, demos, and Commit-level conversations
Holding the team to world-class performance and discipline standards
You will act as the day-to-day leader of the sales floor, ensuring that every team member knows what to do, how to do it, and how to improve continuously.
This role reports to the CEO.
Key Responsibilities
1. Lead, Coach & Develop the Sales Team
Provide daily coaching for BDRs and Account Executives.
Run call reviews, simulations, and structured feedback sessions.
Teach effective discovery, objection handling, narrative framing, and demo execution.
Ensure every salesperson deeply understands our ICPs, value pillars, and sales methodology.
2. Own Pipeline Quality & Deal Progression
Ensure all opportunities have clear next steps and forward momentum.
Identify stagnation early and intervene.
Collaborate with BDRs and Account Executives to drive consistent funnel progression.
Improve Demo → Commit conversion through disciplined follow-up and coaching.
3. Execute Sales Routines & Performance Cadence
Run daily morning meetings focused on goals and priorities.
Hold weekly pipeline reviews.
Conduct one-on-one performance conversations.
Maintain a performance-driven atmosphere with clarity and accountability.
4. Lead Team Onboarding & Skill Ramp-Up
Build structured onboarding programs for new hires.
Ensure new team members quickly learn sales motion, pricing model, and category narrative.
5. Uphold Narrative & Pricing Standards
Ensure all sales conversations follow category language and messaging.
Enforce strict adherence to Commit + Usage pricing logic.
Prevent PSP-style framing or transactional language.
6. Collaborate Cross-Functionally
Work with Sales Ops to ensure data accuracy and performance visibility.
Provide feedback to Marketing on ICP-specific messaging and lead quality.
Work directly with Sales Leadership on forecasting and target achievement.
3+ years of experience managing B2B sales teams.
Proven success coaching salespeople and elevating team performance.
Experience selling complex, value-driven solutions (Fintech, SaaS, Infrastructure preferred).
Strong command of English (spoken and written).
Experience working with global markets.
