How youll shape the future of B2B sales:
Take full ownership of the product messaging lifecycle, from initial awareness through to customer advocacy, crafting distinctive messaging that sets us apart in the marketplace.
Strategize and implement comprehensive go-to-market plans, orchestrating product launches and promotions across multiple channels such as websites, social media platforms, email campaigns, and targeted ads.
Craft compelling narratives that showcase the functionality and value of our products.
Develop and curate a suite of sales enablement materials, including comprehensive guides and resources, to facilitate seamless onboarding and ongoing support for our users.
Dive into usage analytics and campaign results, employing a data-driven approach to continually refine and enhance strategies, aiming for optimal performance against key performance indicators (KPIs).
Efficiently manage and prioritize a diverse project portfolio, collaborating effectively with various stakeholders to ensure timely and successful project outcomes.
Heres what we need from you:
3+ years of proven experience as a Product Marketing Manager in B2B/B2C.
Demonstrated success in developing and executing go-to-market strategies for new products, including positioning, messaging, and campaign planning.
Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels, including crafting wireframes and mockups.
Excellent English verbal and written communication skills.
Major plus: experience with PLG companies that have a high-touch enterprise component.
