We are looking for a motivated and talented Product Marketing Manager to join our growing Marketing team.
This role will define and execute our go-to-market (GTM) strategies to generate more demand through effective positioning, messaging, and marketing programs.
A day in the life:
Own the positioning in the market by developing a comprehensive understanding of our target segments personas, problems/pain points, needs, motivations, and competitive landscape
Define segment or persona-specific messaging and collaborate with marketing, sales, customer success, and other teams to ensure it is used in enablement, experiences, etc.
Act as the voice of our customers and distribution partners by gathering a high-confidence understanding of their underserved needs, product feedback, competition, and more
Define and test/validate hypotheses to inform further the product and go-to-market strategies (how we win and extend our advantages with target segments/audiences)
Work directly with Sales to understand and deliver assets they can use to accelerate growth with channel partners (e.g., insurance brokers/agents)
Work directly with Product Managers to define and execute a product or feature go-to-market strategy to ensure the target users and realize the intended benefits/outcomes
Define and build reports/dashboards to track the performance of product marketing efforts, diagnose and act on areas for improvement or acceleration, and share results with the entire organization
This role will define and execute our go-to-market (GTM) strategies to generate more demand through effective positioning, messaging, and marketing programs.
A day in the life:
Own the positioning in the market by developing a comprehensive understanding of our target segments personas, problems/pain points, needs, motivations, and competitive landscape
Define segment or persona-specific messaging and collaborate with marketing, sales, customer success, and other teams to ensure it is used in enablement, experiences, etc.
Act as the voice of our customers and distribution partners by gathering a high-confidence understanding of their underserved needs, product feedback, competition, and more
Define and test/validate hypotheses to inform further the product and go-to-market strategies (how we win and extend our advantages with target segments/audiences)
Work directly with Sales to understand and deliver assets they can use to accelerate growth with channel partners (e.g., insurance brokers/agents)
Work directly with Product Managers to define and execute a product or feature go-to-market strategy to ensure the target users and realize the intended benefits/outcomes
Define and build reports/dashboards to track the performance of product marketing efforts, diagnose and act on areas for improvement or acceleration, and share results with the entire organization
Requirements:
Minimum of 5 years experience as a PMM (preferably in B2B tech-enabled financial services and as a first PMM hire in a growing startup building out the capabilities from scratch)
Experience in a company focused on serving customers in the U.S. market, with availability to take internal and external calls during U.S. business hours as well as some international travel as needed
Proven track record of driving impact in a marketing role/team when selling through channel partners in mid-market/enterprise B2B environments
Prior experience in market research, segmentation (defining the ideal profiles), and persona/voice of the customer insights definition through both qualitative and quantitative research methods
Prior ownership across the entire company for the products positioning, messaging, and value statements used across Sales, Marketing, Product, Customer Success, and more
Prior experience in developing from scratch sales enablement assets (pitch decks, one-pagers, customizable templates, landing pages, and more) and lifecycle marketing campaigns (using tools like Hubspot) and dashboards/reports to measure the performance of each over time
High level of English proficiency
Minimum of 5 years experience as a PMM (preferably in B2B tech-enabled financial services and as a first PMM hire in a growing startup building out the capabilities from scratch)
Experience in a company focused on serving customers in the U.S. market, with availability to take internal and external calls during U.S. business hours as well as some international travel as needed
Proven track record of driving impact in a marketing role/team when selling through channel partners in mid-market/enterprise B2B environments
Prior experience in market research, segmentation (defining the ideal profiles), and persona/voice of the customer insights definition through both qualitative and quantitative research methods
Prior ownership across the entire company for the products positioning, messaging, and value statements used across Sales, Marketing, Product, Customer Success, and more
Prior experience in developing from scratch sales enablement assets (pitch decks, one-pagers, customizable templates, landing pages, and more) and lifecycle marketing campaigns (using tools like Hubspot) and dashboards/reports to measure the performance of each over time
High level of English proficiency
This position is open to all candidates.
