Reporting directly into the VP of Marketing, you will play a pivotal role in Apiiros marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.
What You Will Do:
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey
Enthusiastic about helping to build a game-changing company!
Ability to develop compelling messaging and razor-sharp positioning.
Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences.
Flexible, well-rounded, and with the ability to adapt to changing priorities.
5+ years of experience in B2B security, preferably SaaS-based.
Excellent verbal and written communicator and creative thinker.
