We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.
Requirements:
4+ years of experience in marketing and product marketing roles in B2B companies – a must.
Experience in executing GTM strategy, marketing campaigns and other marketing activities.
Experience creating marketing materials and running briefs, trainings and webinars
Excellent English written and verbal communication and presentation skills
Experience in working with internal interfaces: marketing, product, design, customer success and sales.
Team player with a positive attitude
Ability to work with multiple business partners
Motivated and creative thinker with a vision
Analytical, comfortable with numbers and data
Ability to work self sufficiently, and excel in a high-paced, changing environment.
4+ years of experience in marketing and product marketing roles in B2B companies – a must.
Experience in executing GTM strategy, marketing campaigns and other marketing activities.
Experience creating marketing materials and running briefs, trainings and webinars
Excellent English written and verbal communication and presentation skills
Experience in working with internal interfaces: marketing, product, design, customer success and sales.
Team player with a positive attitude
Ability to work with multiple business partners
Motivated and creative thinker with a vision
Analytical, comfortable with numbers and data
Ability to work self sufficiently, and excel in a high-paced, changing environment.
This position is open to all candidates.
