we are looking for a Product Marketing Associate Director.
This role is an exciting opportunity to guide commercial strategies and deliver world class portfolio, service and experience to our customers. The Associate Global Commercial excellence director plays a key role in developing, planning, and driving key commercial excellence and marketing initiatives and will work directly with Product Marketing, Product Managers, and various regional commercial leaders to execute impactful commercialization projects..
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop Go-to-market strategy & plan for impactful commercial programs with end-to-end responsibility from formulation to collaborative implementation in the regions with tracking, reporting and insights share-out
Portfolio management: Manage product lifecycle including phase in/expansion strategy for available products and phase-out/sunset of products that with market needs and company goals.
Develop & implement commercial strategies and marketing initiatives focused on nurturing and maximizing returns from existing customers including initiatives that will reduce customer churn, enhance customer loyalty and drive Trade-in/upgrade to new technologies.
IB marketing: Formulate and finalize meaningful customer communication strategy, plan & assets associated with new features and offerings for current products, IB relevant product or commercial programs.
Data and Insights: Conduct in-depth market analysis including preparation and delivery of reports on market trend, portfolio performance and customer feedback to relevant stakeholders with consistent cadence
Develop, run and lead a consistent and robust best in class process and governance structure for commercial initiatives including oversight operating mechanism and ensure consistency of tracking and reporting of data and insights
Additional responsibilities:
Ensures the effective fulfillment of objectives and deadlines assigned to associated with all projects.
Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
Other duties may be assigned.
This role is an exciting opportunity to guide commercial strategies and deliver world class portfolio, service and experience to our customers. The Associate Global Commercial excellence director plays a key role in developing, planning, and driving key commercial excellence and marketing initiatives and will work directly with Product Marketing, Product Managers, and various regional commercial leaders to execute impactful commercialization projects..
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop Go-to-market strategy & plan for impactful commercial programs with end-to-end responsibility from formulation to collaborative implementation in the regions with tracking, reporting and insights share-out
Portfolio management: Manage product lifecycle including phase in/expansion strategy for available products and phase-out/sunset of products that with market needs and company goals.
Develop & implement commercial strategies and marketing initiatives focused on nurturing and maximizing returns from existing customers including initiatives that will reduce customer churn, enhance customer loyalty and drive Trade-in/upgrade to new technologies.
IB marketing: Formulate and finalize meaningful customer communication strategy, plan & assets associated with new features and offerings for current products, IB relevant product or commercial programs.
Data and Insights: Conduct in-depth market analysis including preparation and delivery of reports on market trend, portfolio performance and customer feedback to relevant stakeholders with consistent cadence
Develop, run and lead a consistent and robust best in class process and governance structure for commercial initiatives including oversight operating mechanism and ensure consistency of tracking and reporting of data and insights
Additional responsibilities:
Ensures the effective fulfillment of objectives and deadlines assigned to associated with all projects.
Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
Other duties may be assigned.
Requirements:
7+ years of dental marketing or related experience in strategic marketing/commercial roles with an emphasis on developing & executing on commercial strategies
Extensive knowledge of medical device environment
Knowledge of the dental manufacturer, and competitive landscape – advantage
Strong leadership, matrix management and execution skills
Solid knowledge of the marketing concepts, process, and its execution.
Ability to think strategically and develop long-term objectives and execute short-term milestones.
Ability to synthesize and format information into high quality presentations geared towards specific audiences
Ability to work across functions and influencing through others, and to interact effectively with many different internal and external stakeholders
Willingness to work in a very dynamic and exciting environment with a hands-on behavior.
Strict adherence to timelines and ability to work under pressure and manage priorities effectively
Focuses on customer needs to deliver a high customer experience in all aspects of the job.
Strong analytical skills for business analysis
Shows initiative, takes action, & maintains ownership.
strong business acumen, understands cost/benefit relationships.
Results driven.
BS or BA required, MBA a plus
7+ years of dental marketing or related experience in strategic marketing/commercial roles with an emphasis on developing & executing on commercial strategies
Extensive knowledge of medical device environment
Knowledge of the dental manufacturer, and competitive landscape – advantage
Strong leadership, matrix management and execution skills
Solid knowledge of the marketing concepts, process, and its execution.
Ability to think strategically and develop long-term objectives and execute short-term milestones.
Ability to synthesize and format information into high quality presentations geared towards specific audiences
Ability to work across functions and influencing through others, and to interact effectively with many different internal and external stakeholders
Willingness to work in a very dynamic and exciting environment with a hands-on behavior.
Strict adherence to timelines and ability to work under pressure and manage priorities effectively
Focuses on customer needs to deliver a high customer experience in all aspects of the job.
Strong analytical skills for business analysis
Shows initiative, takes action, & maintains ownership.
strong business acumen, understands cost/benefit relationships.
Results driven.
BS or BA required, MBA a plus
This position is open to all candidates.
