Job Description
Reporting to Paid Search Director, the Paid Search Manager will take full accountability of the performance of paid search campaigns. These responsibilities are further broken down below:
You’ll implement campaigns on the different search engines (Google Ads, Bing, etc) focusing on revenue and profit growth, in addition to performing validation/audits.
Identify poor implementations and areas of opportunity to improve campaign results.
Help develop Paid Search media strategies which address the objectives of the client and will enable us to achieve their goals.
Work with internal and client service teams to assist in the smooth implementation of work.
Work in collaboration with other media channels.
Produce reports and studies that articulate the rationale for optimisation methodologies throughout campaigns.
Manage relationships with clients and communicate account strategy, budgets, and performance.
Demonstrate measurable success through the achievement of set KPIs. e.g. account turnover and profitability, campaign management, report generation, analysis and, above all, strategic insights.
Minimum of 2 years of experience managing paid search accounts.(Google Ads, Bing, etc)
Google Ads Certifications (search, shopping, apps, display and video).
GA4 knowledge.
Desirable knowledge SA360, Apps ( ACE & ACI) or AppsFlyer.
Numerate and articulate.
Accountable and responsive.