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The opportunity
Seeking a proven professional with a strong foundation in omnichannel marketing analytics to assess efficiencies and provide informed advice for improving innovative marketing strategies that drive pharmacy and physician sales through various channels.
As the Omnichannel Marketing Analyst III at Anda, you will be responsible for understanding, tracking, measuring, and developing strategic recommendations for a varied scope of digital and print channels, including ecommerce, online promotions, omnichannel CRM, and paid and social media. This includes identifying and building customer segments based on actual sales data, then optimizing customer journeys for greatest impact of messaging, channel and timing. You will collaborate closely with cross-functional teams and external partners to ensure alignment with company objectives, and effectively optimize Anda’s sales through digital and ecommerce platforms, while developing data-driven recommendations.
How you’ll spend your day
All areas below are essential to being successful in this position with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments. 
•    Data analytics: Tracks, measures, evaluates, and makes strategic recommendations from the results of omnichannel marketing strategies
•    Reporting structure: Build dashboards and statistical models that support Marketing decisions
•    Marketing IT systems management: Understands reporting structures and links data sources, then gathers and processes data into a form that allows evaluation
•    Situational awareness: Considers the environment and competitive landscape
•    Marketing partnership: Participates in developing materials and new approaches for marketing messaging and campaigns
•    Planning: Develops marketing plans and forecasts to achieve growth and sales objectives
•    Problem solving: Analyzes problem/opportunity areas of assigned projects and structures data-gathering function
•    Data gathering: Facilitates market research to gain key and actionable insights