Responsibilities:
Acquire new and high-quality players for the games in an efficient and profitable manner.
Adjust campaign bids, targets, and audience settings based on performance data to maximize efficiency and improve player quality.
Manage campaigns by optimizing and maximizing ROI across large-scale media platforms such as Facebook, Twitter, Instagram, and various Video Networks.
Make recommendations on campaign enhancements including retargeting, bid automation, etc
Improve performance by conducting A/B testing with new creatives and tools.
Monitor campaign metrics and identify key trends and anomalies to ensure budgets are spent effectively while maximizing performance.
Identify and implement new customer acquisition channels while influencing strategies for key digital marketing initiatives.
Requirements:
BSc in Industrial Engineering, Economics, Business, Law (LL.B) or similar fields.
Exceptional analytical and quantitative skills, Strong Excel skills.
Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met.
Fluent Verbal and Written English Skills required.
Advantages:
Previous experience in a data driven environment.
Passion for mobile and casual gaming.
Understanding of mobile attribution.
