Key Responsibilities:
Hubspot & AI Automation
Own all HubSpot operations: workflows, lead scoring, nurture, campaign tracking
Evaluate, implement, and optimize AI tools like GPT integrations, automation platforms (Moveworks, String.com), and intelligent workflow builders
Design adaptive, real-time automations based on user behavior
Optimize lead handoff and sync between HubSpot and Salesforce
Marketing Tech Stack
Manage and evolve the full stack: Salesforce, Clearbit, Segment, attribution, etc.
Implement AI-powered tools to automate, personalize, and accelerate execution
Build infrastructure for fast GTM launches, campaigns, and optimization loops
Data & Attribution
Optimize scalable lead routing and lifecycle processes
Define and maintain multi-touch attribution models
Build dashboards combining leading and predictive metrics
Analyze data to drive funnel efficiency, CAC reduction, and ROI growth
Cross-Functional Collaboration
Align with Product, Sales, and RevOps on data, GTM workflows, and campaign planning
Ensure unified reporting and share KPIs across systems
5+ years in Marketing Ops (B2B SaaS / developer tooling preferred)
Deep hands-on expertise with HubSpot and Salesforce (Marketo a plus) with lead level, contact level, custom objects, automation rules, and reporting
Experience with AI automation platforms (Clay, Zapier, Moveworks, String.com, etc)
Proven track record in tech stack optimization, automation, form optimization, conversion tracking and data hygiene
Analytical mindset with experience in dashboarding and tracking
Experienced with designing scalable architectures supporting rapid growth and complex GTM motions
Comfortable working cross-functionally in fast-moving teams
SQL skills, automation and BI tools, and the ability to turn data into actionable insights
Webhooks, custom integrations, and marketing tool orchestration
