PROFTIT, an international company provides the unique management software for the Fintech industry, enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market. We are seeking a B2B Marketing Manager who will be our key employee and build our marketing department.
What are we looking for
* Business lead flow through high quality branding efforts
* Develop and implement effective B2B marketing strategies that align with the company’s goals and objectives
* Collaborate with other departments, such as sales and product development, to ensure seamless communication and alignment of marketing efforts.
* Manage relationships with external vendors, agencies, and contractors
* Drive hands-on the digital marketing capability (SEO, PPC, Marcom, etc.)
* Manage the offline marketing strategy of the company.
* Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
* Create and drive the global marketing strategy
* Develop and implement a cohesive marketing plan to increase brand awareness
* Set current and long-term goals for internal teams
* Monitor all marketing campaigns and improve them when necessary
* Prioritize marketing projects and allocate resources accordingly
* Conduct market analysis to identify challenges and opportunities for growth
* Track competitors’ activities
What are we looking for
* Business lead flow through high quality branding efforts
* Develop and implement effective B2B marketing strategies that align with the company’s goals and objectives
* Collaborate with other departments, such as sales and product development, to ensure seamless communication and alignment of marketing efforts.
* Manage relationships with external vendors, agencies, and contractors
* Drive hands-on the digital marketing capability (SEO, PPC, Marcom, etc.)
* Manage the offline marketing strategy of the company.
* Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
* Create and drive the global marketing strategy
* Develop and implement a cohesive marketing plan to increase brand awareness
* Set current and long-term goals for internal teams
* Monitor all marketing campaigns and improve them when necessary
* Prioritize marketing projects and allocate resources accordingly
* Conduct market analysis to identify challenges and opportunities for growth
* Track competitors’ activities
Requirements:
* 5 years of B2B hands-on marketing experience – must!
* You have a good knowledge of marketing, including brand marketing, content management, digital marketing & performance marketing
* Demonstrable experience designing and implementing successful marketing campaigns
* Solid knowledge of managing all marketing activities throughout the company
* Experience with digital marketing tools and techniques
* You have a pulse on what’s cutting edge in marketing and our industry
* Strong leadership skills
* Excellent communications skills
* Strong analytical and project management skills
* Strategic mindset with Ability to manage multiple priorities and deadline
* Leadership experience
* Success working in fast-paced environments leveraging modern marketing tools
* Experience with external-facing marketing activities including blogging, interviews, PR, conference presenting and panel discussions.
* Experience in the core areas of B2B marketing, including brand definition, publishing external communications and drafting collateral
* Significant B2B marketing experience to grow the business
* 5 years of B2B hands-on marketing experience – must!
* You have a good knowledge of marketing, including brand marketing, content management, digital marketing & performance marketing
* Demonstrable experience designing and implementing successful marketing campaigns
* Solid knowledge of managing all marketing activities throughout the company
* Experience with digital marketing tools and techniques
* You have a pulse on what’s cutting edge in marketing and our industry
* Strong leadership skills
* Excellent communications skills
* Strong analytical and project management skills
* Strategic mindset with Ability to manage multiple priorities and deadline
* Leadership experience
* Success working in fast-paced environments leveraging modern marketing tools
* Experience with external-facing marketing activities including blogging, interviews, PR, conference presenting and panel discussions.
* Experience in the core areas of B2B marketing, including brand definition, publishing external communications and drafting collateral
* Significant B2B marketing experience to grow the business
This position is open to all candidates.
